Afro Experience Tour &Travel Agent was founded in December 2019. It was born out of necessity and passion of the founders. Born and raised in Lalibela, one of the world’s tourism wonders, and working in the tourism and technology sectors for more than twelve years, the founders aspire to take tourism and travel business to the next level. Informed by experience, the founders recognize that the GDP contribution of the tourism sector to countries around the world is quite significant and the job creation potential is huge. Although Africa in general and Ethiopia in particular has a huge tourism potential, it has never been tapped to its full capacity. The founders of Afro Experience knew that potential is meaningless unless put in to practical actions. Apart from the low level infrastructure development and government policy focus, the negative perception and the lack of sufficient knowledge of the continent has been the limiting factor for the sector’s growth. Leveraging the current technology development, Afro experience plans to promote tourism products through digital media to transform the image of the continent forever. In its active Afro Travel Blogs, the company brings new content and current knowledge to the forefront of travel consumers.
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